Smoke tests with real Meta ads
Know your CAC before you invest.
We run real ads to a real-looking page for a product that doesn't exist yet, then measure who clicks, who checks out and who tries to pay. Live in under 7 days.
Who it is for
Proof before the money moves.
How a smoke test works
Four screens. One honest signal.
01
The ad in the feed
Real Meta ads with real creatives: three angles, two creatives each, often two price points. Strangers decide in a scroll whether your idea is worth a tap.
02
The landing page
A real-looking product page with one promise, one price and a Buy now button. The click shows who wants it at that price.
03
The checkout, no card fields
Name, email, country and a Pay button. No card fields, ever. The Pay click is the purchase-intent signal and the basis of the CAC proxy.
04
The honest reveal
The product isn't live yet, nothing was charged, no card data was taken. An unticked opt-in lets real buyers ask to hear about the launch.
The deliverable
An investor-grade CAC report.
Every number from the open market, measured by us, with a verdict against thresholds you agree before the test starts.
- CPM, CTR, CPC and landing CVR
- Cost per lead, per checkout started, per purchase intent
- CAC proxy as a range, required LTV for 3:1
- Winning angle and price
- Go / iterate / kill verdict
CAC report · Sample test · 7 days
Illustrative numbers
Cost per purchase intent · CAC proxy
€24–€33
Point estimate €27.78 from 36 Pay clicks on €1,000 spend
Required LTV for 3:1
€83.34
Winning angle and price
Angle 2 · €19
- CPM
- €12.50
- CTR
- 1.5%
- CPC
- €0.83
- Landing CVR
- 12.0%
- Cost per lead
- €71.43
- Per checkout started
- €8.33
Purchase intent by variant · cost per Pay click
- Angle 1 · €19€23.57
- Angle 1 · €29€42.00
- Angle 2 · €19€18.44
- Angle 2 · €29€20.88
- Angle 3 · €19€33.40
- Angle 3 · €29€55.67
CAC proxy under the €35 ceiling agreed before the test.
Why test before money
A week of data beats a year of hope.
Investing without a test is trusting the pitch
A test gives you fresh CAC and demand data from the open market, measured by us, not by the seller or founder.
Building without a test costs months
A test answers “will strangers pay at this price, and what does it cost to get them?” in a week, for a fraction of a build.
Kill bad ideas cheaply, back good ones harder
A failed test costs about €2,500 and saves the full investment. A passed test hands you the angle, price and channel to scale.
A better negotiating position
Real CAC data changes the valuation conversation with a seller or with co-investors.
What it costs to find out
Honest by design
A test that won't burn the brand.
- No card fields, ever. Nothing is charged.
- A plain reveal: not live yet, nothing charged, no card data taken.
- Launch-notice opt-in is unticked by default and logged with consent wording.
- Meta Pixel only after cookie consent. No imitation of real brands or payment providers.
Offer
One test. One clear answer.
service fee + €1,000 minimum ad spend
- 3 angles × 2 creatives on Meta
- Landing page per angle and price
- No-card checkout, Pay click as signal
- Honest reveal with opt-in
- Consented tracking, server-side dedup
- CAC report with a verdict
Live in under 7 days.
Equity track
Pay ad spend only.
For selected ventures, we waive the service fee in exchange for a share. By application only.
Apply for equity track